Creative Direction & Design for Kapitol Art Labs

Created A Very High Quality Staple Item For Kapitol Art Labs. This Piece Was Designed With Luxury Streetwear In Mind, Putting An Emphasis On Quality And Comfort. Heavyweight Cotton Fleece @ 400 GSM. Zipped Pockets Keep Items Secure & In-Tact. Long Tuck-able Drawstrings Are A Small Detail For Versatile Wear. Silver Aglets On The Drawstrings & Custom Woven Tags Add Detail. I also provided Creative Direction for all content revolving around this product. I directly collaborated with other creatives to create a series of assets, including: animations, 3D Renderings, Photographs, & even a fun Look-Book showing product details in a more engaging fashion.

Technical Package
Images From Oversea Production During The Process
Inside Tag Design
Final Grey & Black Pairs. Also Served As Main E-Commerce Product Images.
Collaborated With 3D Artist To Create Above Visual In Which I Edited & Scored For Social and Web.
Look Book Showing Details Of The Grey Color-way. Photography By Christian Dillard.

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